Imagine Marketing (boAt)
INE03AV01027
Consumer Durables
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Industry Analysis
In 2023, the global consumer electronics market generated $955.5 billion in revenue and is projected to grow at a CAGR of 2.91% from 2024 to 2029. The telephony segment led the market with $498.3 billion in revenue. China ranked first among countries, contributing $210.5 billion, with a per capita contribution of $124.4.
Smartphones became India’s fourth-largest export category, growing 42% to reach US$ 15.6 billion in FY24. In 2022-23, India produced ₹8,000 crore (US$ 970.31 million) worth of wearables, including earphones and smartwatches.
(Source: Industry Research Report and Annual Report)
Overview of Imagine Marketing (boAt)
Founded in 2013 and headquartered in Mumbai, Maharashtra, the company specializes in selling electronic handset products. BoAt has built a robust online presence, eliminating the need for physical branches or stores. It offers a diverse range of high-quality, stylish, and comfortable products aimed at enhancing user experiences, enabling them to embrace the beauty, excitement, and freedom of technology.
Committed to sustainability, BoAt has partnered with an authorized e-waste recycler to ensure the proper disposal of electronic waste and has set up collection centers in Raipur, Ahmedabad, Delhi, Faridabad, Chennai, and Thane.
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